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Abaica Design in Juazeiro do Norte, Brazil, is an event open to design students from all over Brazil, as well as the general public. It is held during the week of design Cariri organized by product design students at UFCA (Federal University of Cariri).

Over 3 days, Zoë conducted a workshop engaging students to create a social design project. Zoe presented case studies using our smartPath methodology. The class actively encouraged participants to develop products with artisans in the region.

Zoë’s visit included an additional lecture and a daytrip visiting artisans in the Cariri region, famous for its craftsmanship.

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